Australian born artist, Heidi Wood talks about her practice and extensive career and her experience as an Australian artist living in Paris, France over the two decades.
Tourism deems some places worthy and others not. A whole industry is devoted to attracting visitors and formatting their experience. Decades of questioning hierarchies of centre and periphery have done little to change the pecking order of holiday destinations. I use the codes of tourist promotion to package zones that are off the map. I start by creating a repertoire of pictograms to magnify essential features. Each exhibition allows me to create a promotional environment for these neglected spots, much like the stands in trade fairs or old-fashioned visitors’ centre.
- Heidi Wood